Ciara Discusses Low Album Sales
With her new album, ‘Basic Instinct’, on course to sell an underwhelming 35-40k in its 1st week, Ciara has addressed the issue of low album sales with the Associated Press. The ‘Gimme Dat’ performer denounced the importance of record sales, claiming that they are “becoming smaller fraction of branding”.
See what Ciara had to say about the issue below:
These are very disappointing numbers for the talented songstress ..heres hoping things pick up for her in the long runAP: How do you feel when people say that your star as singer has fallen?Ciara: Even though my last album didn’t do as well as my previous ones, I was still able to go out and make money and tour. Every day is not always the perfect day. Artists that I have loved and admired, who have had a long career, have not had every record or song or video that was always the right choice.AP: With your previous album not selling well, are you concerned about what type of numbers you put up for “Basic Instinct”?Ciara: Selling records are becoming smaller fraction of branding and building a long-lasting career. You can sell a lot of records, but can you tour. You can sell records, but where does it go beyond that? That’s a part of building a brand for yourself.AP: So at this point of your career, going on tour has bigger precedence over album sales?Ciara: Absolutely. If you can walk away from your career and are successful touring, you’ll always be straight. Artists like Madonnahave been doing it for years. She may put out one single, do a tour and gross over $200 million. {Source}
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